Subconscious emotions, feelings and mood with the consumer are crucial factors in deciding the potential and effectiveness of a message in reaching its purpose.
Moodscores uses a method verified by modern behavioral economic research to identify and measure the subconscious emotions evoked by advertisement or other forms of communication. The Moodscores method identifies drivers behind emotional strength and measure three decisive parameters: Ease, Acceptance and Sympathy
Measuring consumer emotions
Moodscores measure emotions, moods and feelings that are desirable for consumers and hence, desirable by brands to be associated with. Results are reported in an useful and actionable report. All types of marketing communication can be measured using Moodscores.
Evolution has equipped humans with the ability to make quick and favorable decisions almost subconsciously. Moodscores uses three research-based parameters to gauge how and which emotions are awakened by what we see.
Facts and a common language
With Moodscores you can test your communication and get detailed insights for which emotions, moods and feelings that consumers experience when they are touched by it. The human path to changes in behavior and attitudes go through emotions, so the more emotions your communication can evoke, the better results it will have.
Moodscores provides teams and decision makers with a common language to use in discussions on creative solutions and in the development of content and communication.